SMO or Social Media Optimization refers to increase the awareness of product, service, website or event via Social networking channel. Nowadays many people uses Social media channel across the world. It is easiest way to promote your business or increase traffic. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.
In SMO, you need to create an interesting content, video clips or Digital photos that encourages people to engage with a website and then share this content or photos via it’s web link with their social media friends or contacts. Social media engagement are “liking or commenting on a post, re-tweeting, sharing and promoting content”. Social media channels help to develop your online portal’s organic search results in major search engines and play an important role in the success of a Website or Brand. Social media optimization helps increasing traffic to your website or blog, makes it easier for others to share with their contacts and create community around your website or blog. Some popular Social media channels are Facebook, Twitter, Google plus, StumbleUpon, Pintrest and Tumblr.