Organic Vs Paid SEO

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When you search anything on search engine, it gives you two types search results: organic search and paid search.

Organic search results are the listing on search engine that appear on search results page because of their relevant search terms that match the user’s search query. It is also called “Natural” search results.

Paid search results are basically advertisements which are paid by website owners for having their webpage display on top of the search results for certain keywords. So these listing show up when user search a query containing those keyword.

Organic search vs paid search:

Time: organic search ranking can take months or years, paid results are placed at the top of rankings as soon as you pay for advertisement.

Cost: if you are looking for quick results then paid search is better but if you are looking for the most cost effective results then organic search is better.

Evergreen: Organic search results have more evergreen presence than paid search results because they have the continued opportunity to high rank but Paid ads stop displaying as soon as you stop paying.

Latest Updates in SEO

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When you want to start your business on internet then firstly you need a website. Having a website is  not essential for you after that you must need to SEO service for your website which helps to expand your business.

SEO stands for  ”search engine optimization” . Search engine optimization is a process which is used to increase the quantity of visitors to a website from the search engine by obtaining a high ranking placement in the search results page. In SEO, there are different types of search like image search,local search, video search and academic search. In an internet marketing SEO consider that how search engine work, what people search on search engine and which keyword is suitable for your website for getting visitors or customers.

By this technique you can also know that which types of visitor are interested to your website. The top search engines likes Google, Yahoo and Bing use crawlers to find pages for showing on their search results. Search engine crawlers may use different types of factor when they crawling a site. Remember this, not every page is index by search engine. it’s only depend on your SEO service. To prevent the undesirable page or content in search indexes you need to robots.txt file. Robots.txt file is use for instruct the robot which page are not to be crawled.

Before Reading SEO techniques you should know about white hat SEO and black hat SEO terms in SEO.
White hat SEO term stand for optimization techniques which are using by you must follow search engine rules and policies.In black hat SEO you don’t follow search engines rules and policies. It is use when you want quick results but this technique banned from search engine.

There are some seo technique:

Google hummingbird: this technique introduced in 2010. By this technique Google started the optimization of content rather than just keywords. Keyword synonyms is also optimize with hummingbird.

Google Panda Update: this technique introduced in 2011. This technique stop the sites having poor quality content and their working way into Google’s top search results.

Google Penguin Update: This technique introduced in 2012. This technique helps to removing the bad links and artificial ranking of a site. It also stop the spamming.

Google Pirate Update: this technique introduced in 2012. It prevent the site with many copyright infringement reports.

Google EMD (Exact Match Domain) Update: this technique introduced in 2012. This technique helps to prevent the poor quality sites from ranking well because they had words that match search terms in their domain names.

Google Payday Update: this technique introduced in 2013.  this technique helps to filter out the lower quality of website that were using a variety of spam techniques to boost their ranking.

Google Pigeon Update:  this technique introduced in 2014. This technique helps to increase the ranking of local listing in search results. This technique provide the results based on user location and the listing available in local directory. It also show the search results in Google maps.

 

 

Why we need online marketing to grow our business??

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Firstly we need to understand about the term of online marketing. Marketing is a way in which you promote your business in several ways. By this huge quantity of people knows about your service. If we start marketing to our business on internet called be as online marketing. By doing this we can get traffic or customers which are so far or unknown from our service or product. Today’s time is competitive time. Everyone wants to grow their business or brand and online marketing make it easily. In online marketing we use some techniques like SEO, SMO. SEO term is known as search engine optimization and it is used to increase the traffic or visitors on your website. SMO term is known as social media optimization where we do marketing on social media (Facebook, Instagram, Pintrest, StumbleUpon, etc).

By online marketing whole world know about your business or profession through the internet. This technique helps in increasing the reach of people no matter where they are present on planet. This technique helps in generate traffic from the internet. If you are an e-commerce platform then you want to sale your products to more and more people. But how people know about your service or product and why they will take interest. So this technique is must necessary for your business. Without this you cannot perform better than your competitors and you get behind from your competitors.

This technique advertises your business or products and accessed any time any place. Everyone knows internet is a successful way to communicate to the world or to know about the world. Almost every person use internet. So this technique grows or develops our business or brand and increase the reach of people. In this technique there are no limitations and it allows business or brand to become international and can get their customers from other countries. By this technique you also identify which type of customers is interested or not and where they are from. So you can target them by appreciate your service. Today’s everyone use search engine to find out which they want and also use social media to communicate each-other. So online marketing is helpful to grow your business or product.

Benefits of Website

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Nowadays internet is use by billions of people. If you have an idea or something new in your mind and you want to earn from the world then you need to build a website. Basically website is a collection of web pages. Website is a platform where you can start your business or service. If you have an unique idea about business or service in your mind and you want to show this to the world then you should make your website. By website you can earn easily from the world. Website is not only for Shopping site even it’s all about what is in your mind and what you can give something new to the world. Like if you have new thoughts then you can make a website where you can share your thoughts. If you have any kind of talent then you can build your website on that.

Every website needs a platform. Platforms are like PHP, Asp.net, Magneto, Java etc. it’s depend on you which type of website you want to build. Websites have many functions and can be used in various forms like;

A blog is generally used to post online thoughts or diaries. An e-commerce website is used to provide product or service for online sale. Forum website is a website where people can discuss various topics. Photo-sharing websites is used to provide photos-sharing service. There are many varieties of online portals; it does depend on you which type of service you want to provide. An advantage of website is that your business information and details about your service or products can be accessed by anyone, no matter where they are from.

In present mobile phones is used by everyone and they browse the internet. By internet everyone wants to use all kind of service at home. So find out the service or product, they browse the internet. By website peoples easily access information about your business and they can see which type of product or service you provide. Building a website is less expensive. By mean of less expensive, you don’t need to advertise your business through news-paper or magazines. Having a website, you can advertise your business to the world from one platform without any payment. You don’t need to go door to door or countries to tell about your product or service. Website makes better relationships with your customers. Your customers can review your products and also leave feedback for you and your business. You can also develop your own brand via your portal.

digital marketing service

What is Digital Marketing??

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Digital marketing means marketing for product your business via digital way likes search engines, social media, email and mobile phones.

In present, digital marketing can be useful for your business because of the reach of internet. By digital marketing huge number of people knows about your service. By this we can get traffic or customers which are so far or unknown from our service or product. Today’s time is competitive time. Everyone wants to grow their business or brand and digital marketing make it simple. By this marketing whole world know about your business or profession through the internet. This technique helps in increasing the reach of people no matter where they are from. This technique helps in generate traffic from the internet. If you are an e-commerce platform then you want to sale your products to more and more people But how people know about your service or product and why they will take interest. So this technique is must necessary for your business. Without this you cannot perform better than your competitors and you get behind from them. This technique advertises your business or products and accessed any time any place.

In digital marketing we use some techniques like Search engine optimization(SEO) , search engine marketing(SEM), content marketing, social media marketing(SMM), social media optimization(SMO),pay-per-click(PPC) and display advertising. SEO term is known as search engine optimization and it is used to increase the traffic or visitors on your website. Search engine optimization is a process which is used to increase the quantity of visitors to a website from the search engine by obtaining a high ranking placement in the search results page. In SEO, there are different types of search like image search ,local search, video search and academic search. In an internet marketing SEO consider that how search engine work, what people search on search engine and which keyword is suitable for your website for getting visitors or customers. In search engine marketing, we advertises our business via Google ad-words. By social media marketing, promote your business or service on social media channels(Facebook, Instagram, Pinterest, StumbleUpon, etc) to increase the traffic. In content marketing, creation and promotion of content for generating the business awareness and getting traffic or customers. By Pay per click you can get traffic to your website by paying a publisher for advertising your service.

Benefits of Digital marketing:

We all know internet is a easier way to communicate to the world or to know about the world. Almost every person use internet. So this technique grows or develops our business or brand and increase the reach of people. In this technique there are no limitations and it allows business or brand to become international and can get their customers from other countries. By this technique you also identify which type of customers is interested or not. So you can target them by appreciate your service. Today’s everyone use search engine to find out what they want and also use social media to communicate each-other. So digital marketing is helpful to grow your business or product.