When you want to start your business on internet then firstly you need a website. Having a website is not essential for you after that you must need to SEO service for your website which helps to expand your business.
SEO stands for ”search engine optimization” . Search engine optimization is a process which is used to increase the quantity of visitors to a website from the search engine by obtaining a high ranking placement in the search results page. In SEO, there are different types of search like image search,local search, video search and academic search. In an internet marketing SEO consider that how search engine work, what people search on search engine and which keyword is suitable for your website for getting visitors or customers.
By this technique you can also know that which types of visitor are interested to your website. The top search engines likes Google, Yahoo and Bing use crawlers to find pages for showing on their search results. Search engine crawlers may use different types of factor when they crawling a site. Remember this, not every page is index by search engine. it’s only depend on your SEO service. To prevent the undesirable page or content in search indexes you need to robots.txt file. Robots.txt file is use for instruct the robot which page are not to be crawled.
Before Reading SEO techniques you should know about white hat SEO and black hat SEO terms in SEO.
White hat SEO term stand for optimization techniques which are using by you must follow search engine rules and policies.In black hat SEO you don’t follow search engines rules and policies. It is use when you want quick results but this technique banned from search engine.
There are some seo technique:
Google hummingbird: this technique introduced in 2010. By this technique Google started the optimization of content rather than just keywords. Keyword synonyms is also optimize with hummingbird.
Google Panda Update: this technique introduced in 2011. This technique stop the sites having poor quality content and their working way into Google’s top search results.
Google Penguin Update: This technique introduced in 2012. This technique helps to removing the bad links and artificial ranking of a site. It also stop the spamming.
Google Pirate Update: this technique introduced in 2012. It prevent the site with many copyright infringement reports.
Google EMD (Exact Match Domain) Update: this technique introduced in 2012. This technique helps to prevent the poor quality sites from ranking well because they had words that match search terms in their domain names.
Google Payday Update: this technique introduced in 2013. this technique helps to filter out the lower quality of website that were using a variety of spam techniques to boost their ranking.
Google Pigeon Update: this technique introduced in 2014. This technique helps to increase the ranking of local listing in search results. This technique provide the results based on user location and the listing available in local directory. It also show the search results in Google maps.